Study Guide – Art programs
 

DIPLOMA CATALOGUE
 

GRAPHIC DESIGN GROUP - MAGAZINE
 

CRAFTSMANSHIP MENU
 

A’ Design Award 2017

2017-04-26
Our award-winning students
A’ Design Award 2017

Zsófi Beliczay and Zsófi Zámori won awards at A’ Design Award and Competition 2016-17, one of the most famous design competitions in the World.

 

Zsófi Beliczay won silver award with her sponge jewelry set called ‘SPONGLA’ and Zsófi Zámori won bronze award with her wallcoverings called ‘LANE’.

Congratulations for both of them for the successful participation!

 

 

ZSÓFI ZÁMORI: 'LANE' COLLECTION

 

 

INSPIRATION
When I weave by hand, I watch the yarn closely, certain techniques allow the structure to evolve in the most interesting ways. Weaving breaks the smooth, tight arrangements of each thread moulding them into a different shape on the loom. If we look closer we step into a micro world yarns transform into intriguing graphics. This discovery was the main inspiration for my pattern designs, which I later also used for my wallcovering collections.

UNIQUE PROPERTIES / PROJECT DESCRIPTION
The project has two parts:Digital Pattern Designs Collection and Unique Handcrafted Artisan Wallcoverings. The consciously disjointed layout of digital patterns and the extreme enlargements have a special purpose: bringing a fresh visual experience and reflecting the mood of handloom weaving. The patterns can be used in vertically or horizontally. With the wallcoverings, the application of fine materials refers to the delicate, thin yarns and the structured surface allows a spatial playfulness.

OPERATION / FLOW / INTERACTION
This extensive sequence is a play and experiment with patterns. An exploration of how a simple idea can turn into an exciting visual experience. Based on the digital patterns 40 different variations were created and then divided into 4 collections. Lighter shades can be used to fill an entire space whilst the darker ones to highlight a specific wall section or they can be pasted on bigger wall surfaces in hotels, restaurants or bars. The handcrafted pieces need site-specific planning, part of my work is to make recommendations for possible variations, materials and qualities. Final appearance however depends on the individual order.

PROJECT DURATION AND LOCATION
The project started in January 2016 and finished in June that same year in Budapest. It was my Masters degree final project at the Budapest Metropolitan University and was exhibited in several galleries in Budapest, Szentendre and Szombathely in 2016 and 2017.

PRODUCTION / REALIZATION TECHNOLOGY
The Digital Pattern Collection was born as a digital adaptation of my manual drawings and graphic prints which I designed for manufacturing implementation. The Handcrafted Artisan Wallcoverings are made of non woven textile, multilayers of flimsy, natural threads and vegetal parts such as seeds, leaves and stalks, glued together using a collage technique and flour-paste as adhesive rediscovering the old, proven method. The final products are treated with fire retardant liquid to comply with fire-safety standards.

SPECIFICATIONS / TECHNICAL PROPERTIES
Pattern Units Image Size: Widht: 7087 Pixel, Height: 4024 Pixel, Resolution: 300 Pixel/Inch The handcrafted wallcoverings are samples only and made in size 600 mm x 0,1 mm x 2000 mm however they can be tailored to individual needs whilst keeping the ease of installation in mind.

RESEARCH ABSTRACT
My project is based on the analysis of different weaving techniques. I looked at the contexture from a graphical point of view as a subjective, visual experience, then following a market research and a few informal interviews my collection was born. Hand craftsmanship played an important role in my work, this allowed each piece to be unique and original. A possible collaboration is currently under way with a Hungarian wallpaper factory to manufacture my Digital Pattern Collection. To meet the challenge of each clients individual needs, the Artisan Wallcoverings are always handcrafted by me.

CHALLENGE
The biggest challenge to me was to design patterns, which keep their unique and outstanding character whilst also comply with current trends and market demands. This is my first project on such a large scale. Choosing 40 final variations out of the 100 samples was also a great task. With the Handcrafted Artisan Wallcoverings the real challenge came from problems occurring during production due to the size of the individual wallpapers. It was a complex process starting with providing an appropriate working environment, following with the planning and then the final construction of the products.

PROFILE
Zamori is the personal brand of Zsófia Zámori and it was founded in 2014. The brand contains two different directions of textile design. The one is digital design of patterns for carpets, robes and wrapping paper. But the traditional direction of textile design can also be found in the brand’s collection – individual or limited collection of shawls, cushions, bags made by weaving and spinning.
 

 

We asked Zsófi Zámori about her works and plans after the award


 
What does this result mean to you?
I am really happy as this is my first international success. This is an important milestone in my life. The World now opens up to me and I’ll definitely be braver to compete again.

Why did you choose this project for A’ Design?
This wallcovering collection was my thesis work last year. I worked really much on it and I still see countless opportunities to develop it. In the past year, I’ve improved it and found a producer as well. It was just natural that I chose this work to compete with on the international level.

Why did you choose this field to work in?
I love this job and I receive numerous positive feedbacks. After this award, I feel like even more to continue in this field.


Why did you choose this study program?
Before my studies, I already worked with clothes such us sewing. This was already my profession. My professors advised me to go on with my studies. Back then I didn’t even suspect what a great decision I made. My Craftmanship Bachelor program’s Textile design specialization and then my Fashion and Textile Design Master program’s Textile Design specialization gave me a really detailed and complex understanding of the fiels. Textiles, clothes, patterns, structures… these are all fields that are really close to each other. There are so many techniques and materials to express my thoughts.

What inspires you?
Out of all the inspirations I would choose the characteristics of the materials. What can it hold? What does it let me do? What does it want? What do I want? I love experimenting. It is a very exciting process through which I learn about the material and I learn about myself.

What would you like to work on in the future?
I am preparing for more competitions now. National and international ones too. Minitextile, carped design, exhibitions.

What are your favorite works?
It’s hard to choose, because I have many new projects, thoughts that I have just started working on. Shape experimentations, pattern-shape collisions, material experiments.
 

/////////////
 

ZSÓFI BELICZAY: SPONGLA – THE SPONGE JEWELRY
 


INSPIRATION
It is quite unusual to use waste or garbage-like materials for designing jewellery. I have been inspired by the new idea of circular economy. How to use recycled sponge for making jewellery at the first sight not obviously made of waste? I have to prove that jewellery made from waste can rival with jewellery made of brand new materials.

UNIQUE PROPERTIES / PROJECT DESCRIPTION
There are numerous options to reuse materials or objects and it depends on us designers how we protect our environment and handle with care the natural resources. The idea of circular economy and resource efficiency is spreading globally among designers as well. I am focusing on objects made of unique secondary raw materials which have been seldom or never used by artists. Therefore I have chosen old foam mattresses to get big amount of sponge for my work.

OPERATION / FLOW / INTERACTION
The jewels interact with the wearers and with the viewers too. They do not only decorate but even the bigger sizes are comfortable, easy-fitting because they are nearly weightless and they almost unify with their wearer. Those who see the jewels can wonder at the often surprising spectacular articles. The question is - what are they made of, while the explanation comes from touching the pieces.

PROJECT DURATION AND LOCATION
The project started in October 2015 in Budapest and finished in September 2016 in Budakeszi. The works were exhibited in the Balloon Gallery at the Jewellery Night exhibition in November 2016 in Budapest.

PRODUCTION / REALIZATION TECHNOLOGY
At the start I tear or cut the foam into pieces. My decision depends on the form I am going to create. There can be smaller or bigger pieces or their combination. Afterwards I string the pieces and dip them into paint. The paints do not alter the original touch of the foam but they change the visual appearance basically, the pieces of the mattresses transform into jewellery. Having dried the articles are fit to wear.

SPECIFICATIONS / TECHNICAL PROPERTIES
Material: sponge; Weight: necklaces 16 gram - 76 gram, bracelets 14 gram - 35 gram

RESEARCH ABSTRACT
I started my task with material-research. My aim has been to get the materials from urban mining. I was looking for certain kind of materials available in big quantities, easy to obtain and quickly thrown away because of their low prize. This way I came to the foam mattresses. The next step had been to look after the proper processing of the material.I succeeded in a relatively short time. I ripped or cut the material. The new articles were formed to crystal-like structures and completed by colouring.

CHALLENGE
Processing of the old foam mattresses properly meant a big challenge: to use even the smallest parts of the waste foam without any piece left. To fulfil this claim I had to tear and cut the material into proper sizes.

PROFILE
The development of the brand started with applied plastic art – like memorial bronze plackets, awards for sailing competition, medals showing ancient family shields. Later the brand has been extended to sculptures and jewellery. The material depends of the form and function of the objects as ceramic, china, bronze, concrete, plexiglas, plastic, felt and other fabrics, wood and their combination, while in certain cases reused from waste like swam etc.. Two directions of textile design are also part of the brand’s new activities. The one is digital design of patterns for carpets, robes and wrapping paper. But the traditional direction of textile design can also be found in the brand’s collection – individual or limited collection of shawls, cushions, bags made by weaving and spinning.

 

We talked to Zsófi Beliczay after the award ceremony.

 

What does this result mean to you?
Since I defended my thesis last year, I participated in many national and international competitions. The biggest success of these came this year at Heimtextil Young Creatinos Award: Upcycling”, where I won the first place in the category of “room conecpt” with my work “Fix Textil”. I’m happy with this silver award at A’ Design Awards too, as this is my second success at a big international competition.

Why did you choose this project for A’ Design?
I designed my sponge jewelry set for the international market, as according to my experience, western cultures are more open for extravagant designs. And these jewelries are really striking. So it was just natural that I competed with this set on an international competition.

Why did you choose this field to work in?
I like objects made of alternative materials. Especially when I use materials that I can recycle as well. I studied jewelry design for 2 semester at the university, this is where I got to like the field.

 



Why did you choose this study program?
I started my Textile Design MA program after ceramics specialization. In both cases I was interested in ‘building’ in space, only with different materials.

What inspires you?
The possibility to transubstantiatiate materials.

What would you like to work on in the future?
I started making unique, hand- woven scarves with a 4-heald weaving machine, which I bought during my university years from a thrift junkman. As I didn’t have too much time to use it then… so now I can start it. Of course I won’t stop going to competitions either.
 



What are your favorite works and why?
On my ceramics specialization I made more constructions. I made a basic element, which can be directed into every direction. Because the elements can be placed on each other and turned to many directions, it results in countless ways of construction. From the Textile Design MA, I would choose one of my jewelries, which was inspired by the Möbius strip. From both fields my favorite works are those which are variable.
 

 

At A’ Design Award and Competition 2015-2016 our student, Boglárka Mázsi won with her lamp set ‘L33’. You can read the details on this page.

 

Back   Back